will provide creative fashion designers with detailed and reliable trends estimations and forecasts of user acceptance
Support to fashion design SMEs
Transformation of information coming form relevant data and image analysis into well undestandable design knowledge and statistics indications to support SME new product proposal definition
Internet of fashion
Analysis of fashion data coming from internet sources (webs, blogs, social networks)
Advanced image analysis technology
Image processing to locate, identify and characterise apparel and clothing in images ad to extract cloth design
Support to fashion design SMEs
Transformation of information coming from relevant data and image analysis into well understandable design knowledge and statistics indications to support SME new product proposal definition
Support to fashion design SMEs
SOMATCH will provide detailed and reliable trends estimations and forecast of user acceptance thus improving their rate of compliance with arising tendencies and incoming fashion trends
The objective of the SOMATCH is to improve the competitiveness of EU SMEs in Textile and Clothing (T&C) and design focused sectors by the collection, definition and visualization by ad hoc interfaces of fashion trends. SOMATCH will provide creative designers with detailed and reliable trends estimations and forecasts of user acceptance. Its goal will be achieved by the creation of an innovative tool for the mining and visualization of large sets of unstructured data, related to the use and preferences of fashion products by consumers, supporting T&C companies quick reaction to the market dynamics and better adaptation of design to real consumers’ demand.
Horizon 2020 is the financial instrument implementing the Innovation Union, a Europe 2020 flagship initiative aimed at securing Europe's global competitiveness.
This project has been funded under the topic ICT-18: “Support the growth of ICT innovative creative industries SMEs”
