Software to enhance the competitiveness of fashion SMEs
The main objective of the project SOMATCH is the improvement of the competitiveness of European SMEs dedicated to fashion design and Textile & Clothing (T&C) sectors by the collection, definition and visualization by ad hoc interfaces of fashion trends.
SOMATCH will provide creative designers with detailed and reliable trends estimations and forecasts of user acceptance. Its goal will be achieved by the creation of an innovative tool for the mining and visualization of large sets of unstructured data, related to the use and preferences of fashion products by consumers, supporting T&C companies quick reaction to the market dynamics and better adaptation of design to real consumers’ demand.
The developed system will provide creative fashion SMEs a new original and flexible set of tools to make their own insight about market trends and tendencies (at local and international level, in relation with their specific target and original focus, brand and product) giving them a new chance to access information to better interpret fashion market and to exploit the great potential of design creation, which has always made EU fashion sector a leader in the worldwide market
To reach this purpose Somatch consortium includes research centres expert in image and content analysis (Technical University of Munich, Universitat Politecnica de Catalunya), software providers experts in data management, platform development and fashion tools (Holonix. Sparsity Technologies, Ideal), end users from SME textile industry and retail (Dena Cashmere) and fashion-related social networking and e-commerce (Weblogs, Not Just A Label)